case study

Christus Santa Rosa Children’s Hospital

The Company

CHRISTUS Santa Rosa Health System was founded in 1869 by three Sisters of Charity of the Incarnate Word who heeded a call from the Catholic bishop of Texas. Upon arriving in San Antonio, they founded the first hospital in the south Texas region – CHRISTUS Santa Rosa Hospital, thus starting their illustrious history of caring for the multitude of sick, infirm, and orphaned in the Texas frontier.

Today, they remain the only Catholic faith-based, non-profit health care system in San Antonio and New Braunfels. Their healing ministry includes six full-service hospitals and a number of specialty centers throughout the metro area.

Services Performed

Creative
Production
Media Buying
Media Planning

THE PROBLEM

CH of SA wished to increase community awareness of the Kohl’s Smiles for Kids program. The program, executed during Pediatric Dental Health Month, provides the the Children’s Hospital of San Antonio Foundation with an annual grant to help promote their pediatric dental clinics.

THE SOLUTION

AMMO works within a specified budget to plan, produce, and implement a complete media strategy. The agency works with their contacts in print and radio media to schedule the most effective saturation, and the social team makes sure that messages reach the intended markets in order to increase engagement. AMMO produces the creative for all of these initiatives, including social media graphics, print advertising, and writing/producing radio advertisements.

Work Samples