case study

J Bar B

The Company

J Bar B’s experience and heritage combined with exceptional product line variety, the highest level of safety in the industry and dedication to innovation ensures a commitment to quality and service that’s unprecedented in the industry. Family owned since 1959, J Bar B has maintained it’s unique Texas smokehouse flavor along with the highest standards of food safety and quality. Under the innovative leadership of the Janecka Family, J Bar B has blossomed from a “mom and pop” operation to the number one sausage producer in the state of Texas.

Services Performed

Branding
Creative
Production

THE PROBLEM

For nearly 60 years, J-Bar-B has been providing quality sausage and other meat products to customers throughout the country. The company reached out to AMMO with a desire to reach new audiences by updating their Earl Campbell brand, while remaining close to their storied roots.

THE SOLUTION

AMMO gave the Earl Campbell packaging a face lift, providing exciting new creative that was still recognizable as the well-loved brand. AMMO’s creative and production teams stay in close contact with the print vendors who produce specialized packaging for the brand.

Work Samples