Pure Barre is an energetic exercise studio that offers inclusive, effective, 55-minute classes designed to shape and tone while providing fun and camaraderie. The chain is wildly popular across the nation and local entrepreneur, Brandy Webb, chose to open a new branch in New Braunfels.
As part of the franchise agreement, the new studio was required to sell 200 memberships before being allowed to open its doors for business. Confounding this crunch was the location of the new studio – “The Oaks” shopping center in New Braunfels – does not enjoy widespread name recognition. Raising public awareness and driving membership were paramount.
AMMO met with Brandy and her team to plot out a full marketing push. With only a few months before the proposed mid-December opening date, time was of the essence. Together, we hashed out an aggressive full-scope marketing plan which relied heavily on social media with support through print advertising. All collateral was created from scratch and built to existing Pure Barre brand standards.
Response to the social media push was overwhelming, with hundreds of enthusiastic followers interacting with and boosting Pure Barre’s organic posts on Facebook, Instagram and Twitter. The studio gained enough new members to open its doors, and AMMO looks forward to a long relationship with the company.