Search Engine Marketing

Wait, there are different types of Google Ads campaigns?

Google Ads can be confusing and intimidating to navigate. Lucky for you, we break down the different types of campaigns below.

First, search campaigns. These ads appear at the top or bottom of Google search results when someone searches for a particular keyword or phrase. They typically say “Sponsored” somewhere nearby. When creating a search campaign, AMMO considers keyword volume (popularity), competition, and cost to build a cost-effective campaign that works. This type of campaign works for businesses that want to reach potential customers actively searching for their products or services.

Next up, display campaigns. These banner ads appear on websites that are part of the Google Display Network, which includes over two million websites and reaches over 90% of internet users. Display campaigns increase brand awareness and target specific audiences based on their interests, demographics, and behaviors such as visiting certain types of websites or searching for relevant phrases on Google.

For businesses that sell products online, shopping campaigns. These ads showcase products, images, and pricing information in Google search results, making it easy for potential customers to see what’s for sale from different vendors and compare prices. Shopping campaigns are effective for e-commerce businesses that want to drive sales and increase website traffic.

Many users don’t utilize discovery campaigns, a type of campaign that allows you to reach potential customers as they explore content across Google platforms like Discover, YouTube, and Gmail. Through visually engaging discovery campaigns, you can increase brand visibility and attract new customers who may not have been actively searching for your products or services.

Video campaigns are a powerful way to capture the attention of your target audience. Video campaigns are displayed across the Google Ads network, including YouTube and partner sites. Formats include in-stream ads that play before, during, or after YouTube videos, ads that appear alongside YouTube search results, and short, non-skippable bumper video ads. Video helps you effectively engage viewers, tell your brand story, and drive user actions, such as clicks or conversions.

Finally, we have performance max campaigns. This relatively new type of campaign uses machine learning to automatically optimize ad placement across multiple Google networks, including search, display, and YouTube. Performance max campaigns maximize ad performance and reach a large audience across multiple platforms.

We hope this helped! As always, AMMO would love to help you create and manage your campaigns to ensure you get the best results possible.


More AMMObservations