PPC

Wordstream, in partnership with LOCALiQ, released new, up-to-date benchmarks for paid search advertising. This data was collected from 18,316 North-American-based LOCALiQ campaigns in various industries from May 2020 through June 2021. To keep it simple, we’ve summarized the report to include all-industry averages and ranges, as well as the top 5 highest and lowest performing

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When suggesting Google Ads to clients, we frequently get asked, “Isn’t that expensive?” or told, “We tried that in the past; I don’t want to do it again.” Often, clients have set up a Google Ads campaign on their own and had a bad experience, either spending too much or not getting results – or

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PPC vs SEO: Which strategy is right for your business? By Cecilia Ruiz   SEO and PPC are two different approaches that share a common goal of increasing website traffic and visibility. Before implementing any changes, it is important to have an understanding of the two concepts, as well as an understanding of how your

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By Ally Schauer If you’ve been trying to increase your social media engagement and connect with more potential customers, chances are you’ve considered paid promotions. This can seem like a daunting task to take on alone. One look at Facebook Ads Manager can be enough to scare some people away for a lifetime. Facebook offers

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