PPC Search Engine Marketing

Think Google Ads are too expensive? Think again.

PPC, Search Engine Marketing

When suggesting Google Ads to clients, we frequently get asked, “Isn’t that expensive?” or told, “We tried that in the past; I don’t want to do it again.” Often, clients have set up a Google Ads campaign on their own and had a bad experience, either spending too much or not getting results – or

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PPS vs. SEO

PPC, SEO, Digital, Search Engine Marketing, Marketing Strategy

PPC vs SEO: Which strategy is right for your business? By Cecilia Ruiz   SEO and PPC are two different approaches that share a common goal of increasing website traffic and visibility. Before implementing any changes, it is important to have an understanding of the two concepts, as well as an understanding of how your

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Facebook Ads Manager vs. Boosted Posts

Social Media, PPC, Digital

By Ally Schauer If you’ve been trying to increase your social media engagement and connect with more potential customers, chances are you’ve considered paid promotions. This can seem like a daunting task to take on alone. One look at Facebook Ads Manager can be enough to scare some people away for a lifetime. Facebook offers

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How Holiday Shopping Will Change In 2020

PPC, Digital, Search Engine Marketing

Is It Too Late to Start Online Ads for 2020?   You may be wondering how COVID-19 will affect holiday shopping in 2020. Well, you’re not alone. This year has certainly forced schools, families, and businesses to adapt to an ever-changing environment.   Whether it’s though concern for the public health crisis or under mandate

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