PPC SEO Digital Search Engine Marketing Marketing Strategy

PPC vs SEO: Which strategy is right for your business? By Cecilia Ruiz   SEO and PPC are two different approaches that share a common goal of increasing website traffic and visibility. Before implementing any changes, it is important to have an understanding of the two concepts, as well as an understanding of how your

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By Ally Schauer If you’ve been trying to increase your social media engagement and connect with more potential customers, chances are you’ve considered paid promotions. This can seem like a daunting task to take on alone. One look at Facebook Ads Manager can be enough to scare some people away for a lifetime. Facebook offers

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By Ally Schauer Algorithms help social media platforms deliver the most relevant content to their users. However, some business owners and marketers don’t fully understand how social media algorithms work, causing a constant uphill battle. Understanding how to use social media algorithms to your advantage isn’t as hard as it sounds, so keep reading if

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By Ally Schauer If you’re using social media in 2021, you’ve probably used a hashtag. However, many people still don’t know how to effectively use hashtags. Knowing how to properly use hashtags on Instagram, Twitter, Facebook, and other social media can increase your brand’s reach and strengthen your strategy. Best practices for social media change

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