Social Media PPC Digital

Facebook Ads Manager vs. Boosted Posts

By Ally Schauer If you’ve been trying to increase your social media engagement and connect with more potential customers, chances are you’ve considered paid promotions. This can seem like a daunting task to take on alone. One look at Facebook Ads Manager can be enough to scare some people away for a lifetime. Facebook offers

Understanding Social Media Algorithms in 2021

Social Media, Digital, Marketing Strategy

By Ally Schauer Algorithms help social media platforms deliver the most relevant content to their users. However, some business owners and marketers don’t fully understand how social media algorithms work, causing a constant uphill battle. Understanding how to use social media algorithms to your advantage isn’t as hard as it sounds, so keep reading if

How to Use Hashtags in 2021

Social Media, Digital, Marketing Strategy

By Ally Schauer If you’re using social media in 2021, you’ve probably used a hashtag. However, many people still don’t know how to effectively use hashtags. Knowing how to properly use hashtags on Instagram, Twitter, Facebook, and other social media can increase your brand’s reach and strengthen your strategy. Best practices for social media change