Marketing Strategy

15 Marketing Statistics to Help You Plan for 2022

Marketing Strategy

Paid advertising, content marketing, social media marketing, search engine marketing, search engine optimization, display advertising, video advertising, and of course print, radio, and television… It’s enough to make your head spin. With so many marketing and advertising channels available, it’s not easy to decide which ones are right for your business. We’ve compiled 15 marketing

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PPC vs. SEO

PPC, SEO, Digital, Search Engine Marketing, Marketing Strategy

PPC vs SEO: Which strategy is right for your business? By Cecilia Ruiz   SEO and PPC are two different approaches that share a common goal of increasing website traffic and visibility. Before implementing any changes, it is important to have an understanding of the two concepts, as well as an understanding of how your

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Understanding Social Media Algorithms in 2021

Social Media, Digital, Marketing Strategy

By Ally Schauer Algorithms help social media platforms deliver the most relevant content to their users. However, some business owners and marketers don’t fully understand how social media algorithms work, causing a constant uphill battle. Understanding how to use social media algorithms to your advantage isn’t as hard as it sounds, so keep reading if

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An iPhone with the Instagram app open sits next to a laptop computer.

How to Use Hashtags

Social Media, Digital, Marketing Strategy

By Ally Schauer If you’re using social media, you’ve probably used a hashtag. However, many people still don’t know how to effectively use hashtags. Knowing how to properly use hashtags on Instagram, Twitter, Facebook, and other social media can increase your brand’s reach and strengthen your strategy. Best practices for social media change all the

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