PPC SEO Digital Search Engine Marketing Marketing Strategy

PPC vs SEO: Which strategy is right for your business? By Cecilia Ruiz   SEO and PPC are two different approaches that share a common goal of increasing website traffic and visibility. Before implementing any changes, it is important to have an understanding of the two concepts, as well as an understanding of how your

READ MORE >

Back when internet search engines were shiny and new, Search Engine Optimization (SEO) was wild and wooly. Overzealous web designers could shove 10 pounds of keywords into the 5-pound sack that was their website and trick dum-dum search bots into higher rankings. It didn’t matter that the alphabet soup mish-mash of crammed-in keywords made the

READ MORE >