PPC Search Engine Marketing

When suggesting Google Ads to clients, we frequently get asked, “Isn’t that expensive?” or told, “We tried that in the past; I don’t want to do it again.” Often, clients have set up a Google Ads campaign on their own and had a bad experience, either spending too much or not getting results – or

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PPC vs SEO: Which strategy is right for your business? By Cecilia Ruiz   SEO and PPC are two different approaches that share a common goal of increasing website traffic and visibility. Before implementing any changes, it is important to have an understanding of the two concepts, as well as an understanding of how your

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Is It Too Late to Start Online Ads for 2020?   You may be wondering how COVID-19 will affect holiday shopping in 2020. Well, you’re not alone. This year has certainly forced schools, families, and businesses to adapt to an ever-changing environment.   Whether it’s though concern for the public health crisis or under mandate

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Search Engine Marketing (SEM) is serious business, but sometimes it can provide a few laughs. At AMMO, our digital marketing managers optimize our clients’ paid search campaigns on a regular basis. We frequently find search queries (actual phrases people Googled that resulted in a display of our ads) that make us raise an eyebrow, such

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