How Holiday Shopping Will Change In 2020

Is It Too Late to Start Online Ads for 2020?


You may be wondering how COVID-19 will affect holiday shopping in 2020. Well, you’re not alone. This year has certainly forced schools, families, and businesses to adapt to an ever-changing environment.


Whether it’s though concern for the public health crisis or under mandate from state and local lawmakers, many holiday shoppers in 2020 are turning even more heavily to online shopping. According to Deloitte’s annual holiday retail forecast, holiday e-commerce sales will grow by a whopping 25% to 35%, resulting in nearly $200 billion in online sales.


Even stores with no online store per se will see an increase in virtual “window shopping.” Consumers are now more likely to research a store or product online before heading out into the world. According to 2018 Thinkwithgoogle data, 63% of all shopping experiences start online. That number will only skyrocket as current events keep more shoppers at home.


Save Time By Speaking to The Experts


Many consumers are already scouring the web for deals ahead of the 2020 Christmas shopping season, but it’s not too late to act. If you offer your products online, but you aren’t quite sure where to start when it comes to taking advantage of the expected increase in online shopping, you’re in the right place. It can be daunting to explore a whole new marketing channel, but AMMO is here to help.


Our digital marketing team is experienced in tailoring campaigns to fit:


  • Your online marketing budget for 2020 (You’ll be surprised how affordable online marketing can be.)
  • Your individual business goals (Do you want to sell products, drive customers to your brick and mortar, or raise general brand awareness?)
  • A laser-targeted demographic audience for your product or service


Plus, we know the best platform for your business so you can spend your money in the right place and get the best bang for your buck. We’re experts in the whole nine yards, from creating Google Ads to reach people searching for products and brands similar to yours, to Facebook and Instagram ads to get your brand in front of thousands of engaged shoppers. Your customers are out there, and we know just how to reach ’em.


A Study in Silver


Our friends at New Braunfels-based Lone Star Silversmith offer unique, personalized jewelry, awards, and gifts in addition to their top-notch line of custom belt buckles. Since the beginning of the pandemic, we’ve used Facebook & Instagram ads to drive more than 20,000 potential customers interested in personalized gifts to their website and phone lines. We can do the same for you!


There’s Still Time… For Now


The 2020 holiday shopping season is fast approaching, but there’s still time to craft a customized campaign to get your products in front of a hungry audience and drive customers to your website, storefront, inbox, or phones. But that window is rapidly closing. Contact AMMO today to get the ball rolling toward 2020 holiday sales success!


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