Marketing Strategy

Pick One Goal. Just One.

If your marketing is a mess, here’s why.

It’s likely you’re chasing too many wins at once. Before you get any marketing going, choose one goal – maybe “book 10 more intro calls” or “get 200 people to sign up for our emails.” Write it down. Post it next to your monitor. Text it to yourself every morning.

Then ask three easy questions before you do anything:
1. Does this cool marketing idea speak to people who’ll help me reach my goal?
2. Does this fun tactic point them to the action I’m tracking?
3. Can I explain how this helps in one sentence (and it can’t be a run-on sentence)?

If the answer is no, stop. Start over. Create one goal and work backward from it to create your marketing campaign. Goal planning is part of a smart marketing strategy.

Lucky for you, AMMO is a marketing strategy agency. We can help.

 

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